Integrated digital campaign aimed to give a better understanding about antibiotics abuse and its dangerous consequences.
AIFA, Antibiotic Awareness Campaign
Integrated digital campaign aimed to give a better understanding about antibiotics abuse and its dangerous consequences.
AIFA, Antibiotic Awareness Campaign
Integrated digital campaign aimed to give a better understanding about antibiotics abuse and its dangerous consequences.
concept
Antibiotic abuse is often overlooked and its consequences are unknown to most: antibiotic resistance is a serious disease, but it can seem like something you only hear about in Med movies and series. We wanted to debunk this myth and bring attention to the problem, using a visual and verbal language that people know to our advantage: is not a fiction, is reality.
CREDITS
Agency
SuperHumans
Creative Director
Pierluigi Riccio e Alice Scornajenghi
Copywriter
Rocco De Stefano
Account Donato della Guardia
Gaia del Vecchio
Published Work, 2022
Art Direction, Advertising
concept
cREDITS
concept
cREDITS
Antibiotic abuse is often overlooked and its consequences are unknown to most: antibiotic resistance is a serious disease, but it can seem like something you only hear about in Med movies and series. We wanted to debunk this myth and bring attention to the problem, using a visual and verbal language that people know to our advantage: is not a fiction, is reality.
Agency
SuperHumans
Creative Director
Pierluigi Riccio e Alice Scornajenghi
Copywriter
Rocco De Stefano
Account Donato della Guardia
Gaia del Vecchio
Antibiotic abuse is often overlooked and its consequences are unknown to most: antibiotic resistance is a serious disease, but it can seem like something you only hear about in Med movies and series. We wanted to debunk this myth and bring attention to the problem, using a visual and verbal language that people know to our advantage: is not a fiction, is reality.
Agency
SuperHumans
Creative Director
Pierluigi Riccio e Alice Scornajenghi
