Maxi Tridente, the minimalist and essential collection. Giallo Corse, a bold capsule collection with a racy soul.
Maserati Capsule Collections
Maxi Tridente, the minimalist and essential collection. Giallo Corse, a bold capsule collection with a racy soul.
Maserati Capsule Collections
Maxi Tridente, the minimalist and essential collection. Giallo Corse, a bold capsule collection with a racy soul.
concept
From Audacity to Brutal Beauty, Maserati’s brand is the set of hi-tech machinery and design, performance and elegance, euphoria and sophistication. Duality and opposition are the focus of the brand that makes the customer feel powerful yet classy while driving as well as while wearing Maserati’s pieces.
We embraced the fashion world codes to elevate Maserati Essential Capsule Collections Giallo Corse and Maxi Tridente to a full on Ready-To-Wear Collection.
The white same base of every “Essential” capsules represents Maserati’s elegance and timeless values; blue and yellow elements, overlapping surfaces
and geometries will personalize
the setting every time representing the personality of each capsule.
Published Work, 2022
Art Direction
concept
cREDITS
concept
cREDITS
From Audacity to Brutal Beauty, Maserati’s brand is the set of hi-tech machinery and design, performance and elegance, euphoria and sophistication. Duality and opposition are the focus of the brand that makes the customer feel powerful yet classy while driving as well as while wearing Maserati’s pieces.
We embraced the fashion world codes to elevate Maserati Essential Capsule Collections Giallo Corse and Maxi Tridente to a full on Ready-To-Wear Collection.
The white same base of every “Essential” capsules represents Maserati’s elegance and timeless values; blue and yellow elements, overlapping surfaces
and geometries will personalize
the setting every time representing the personality of each capsule.
Agency
SuperHumans
Creative director
Pierluigi Riccio
Copywriter
Chiara Modenese
Client Director
Davide Colombo
Account Manager
Luca Crosti
Photographer
Azzurra Piccardi
Stylist
Dinalva Barros
Stylist Assistant
Umaima Ghaffari
Video Operators
Francesco Tavanti Andrea D'Ambrio
Makeup Artist
Thea Vismara
Set Assistant
Francesco Fabbricatore
Models
Serena Maria
Timothy Jurgen
From Audacity to Brutal Beauty, Maserati’s brand is the set of hi-tech machinery and design, performance and elegance, euphoria and sophistication. Duality and opposition are the focus of the brand that makes the customer feel powerful yet classy while driving as well as while wearing Maserati’s pieces.
We embraced the fashion world codes to elevate Maserati Essential Capsule Collections Giallo Corse and Maxi Tridente to a full on Ready-To-Wear Collection.
The white same base of every “Essential” capsules represents Maserati’s elegance and timeless values; blue and yellow elements, overlapping surfaces
and geometries will personalize
the setting every time representing the personality of each capsule.
Agency
SuperHumans
Creative director
Pierluigi Riccio
Copywriter
Chiara Modenese
Client Director
Davide Colombo
Account Manager
Luca Crosti
Photographer
Azzurra Piccardi
Stylist
Dinalva Barros
Stylist Assistant
Umaima Ghaffari
Video Operators
Francesco Tavanti Andrea D'Ambrio
Makeup Artist
Thea Vismara
Set Assistant
Francesco Fabbricatore
Models
Serena Maria
Timothy Jurgen
Published Work, 2022
Art Direction
Published Work, 2022
Art Direction
Maxi Tridente
A play of overlapping sheer and blue surfaces in contrast with the white background.
The aerial poses of models give lightness
and dynamism and white-on-white scene elements also create three-dimensionality
Maxi Tridente
A play of overlapping sheer and blue surfaces in contrast with the white background.
The aerial poses of models give lightness
and dynamism and white-on-white scene elements also create three-dimensionality
Maxi Tridente
A play of overlapping sheer and blue surfaces in contrast with the white background.
The aerial poses of models give lightness
and dynamism and white-on-white scene elements also create three-dimensionality
Giallo Corse
The three-dimensionality of yellow lines on white-on-white scene elements
In contrast with white setting confer dynamism. The models’ poses are lively, expressing energy.
Giallo Corse
The three-dimensionality of yellow lines on white-on-white scene elements in contrast with white setting confer dynamism. The models’ poses are lively, expressing energy.
Giallo Corse
The three-dimensionality of yellow lines on white-on-white scene elements
In contrast with white setting confer dynamism. The models’ poses are lively, expressing energy.
