MSF Cover 1

Médecins Sans Frontières -
Beyond any barriers

This campaign celebrates the commitment of humanitarian workers in every corner of the world, underlining the mission of “going beyond” that has always guided Doctors Without Borders (MSF).

Médecins Sans Frontières - Beyond any barriers

This campaign celebrates the commitment of humanitarian workers in every corner of the world, underlining the mission of “going beyond” that has always guided Doctors Without Borders (MSF).

Médecins Sans Frontières - Beyond any barriers

This campaign celebrates the commitment of humanitarian workers in every corner of the world, underlining the mission of “going beyond” that has always guided Doctors Without Borders (MSF).

concept

A story that carries within itself many others stories. This might be a surprising experience, capable of catapulting you beyond the walls of your own home and transporting you into a distant reality. The campaign conveys the sense of going beyond, of not stopping in front of any barrier, of getting to the heart of facts, intervening where it is most difficult, to bring care and to reveal forgotten stories.

Published Work, 2021
Art Direction, Advertising

awards

Silver Winner for No-Profit Outdoor Campaign at ADCI Awards 2021

concept

cREDITS

concept

cREDITS

A story that carries within itself many others stories. This might be a surprising experience, capable of catapulting you beyond the walls of your own home and transporting you into a distant reality. The campaign conveys the sense of going beyond, of not stopping in front of any barrier, of getting to the heart of facts, intervening where it is most difficult, to bring care and to reveal forgotten stories.

Agency
SuperHumans

Executive Creative Director
Luca Albanese e Francesco Taddeucci

Creative Director
Pierluigi Riccio e Alice Scornajenghi

Copywriter
Ginevra Giovenali
Chiara Modenese

Art Director
Federico Angelieri
Isabella Perino

Account
Giulia Aloè
Chiara Chirico Pisacane

A story that carries within itself many others stories. This might be a surprising experience, capable of catapulting you beyond the walls of your own home and transporting you into a distant reality. The campaign conveys the sense of going beyond, of not stopping in front of any barrier, of getting to the heart of facts, intervening where it is most difficult, to bring care and to reveal forgotten stories.

Agency
SuperHumans

Executive Creative Director
Luca Albanese e Francesco Taddeucci

Creative Director
Pierluigi Riccio e Alice Scornajenghi

Copywriter
Ginevra Giovenali
Chiara Modenese

Art Director
Federico Angelieri
Isabella Perino

Account
Giulia Aloè
Chiara Chirico Pisacane

AWARDS

Published Work, 2021
Art Direction, Advertising

Silver Winner for No-Profit Outdoor Campaign at ADCI Awards 2021

AWARDS

Published Work, 2021
Art Direction, Advertising

Silver Winner for No-Profit Outdoor Campaign at ADCI Awards 2021

MSF soggetto3
MSF soggetto2
MSF soggetto1

Outdoor

Each image is accompanied by a caption that recalls the specific Doctors Without Borders intervention. The images visible through the logo are real and immediately make clear the crudity of the scenarios where Doctors Without Borders has always been involved, sensitizing people to donate and go further together with the association.

Outdoor

Each image is accompanied by a caption that recalls the specific Doctors Without Borders intervention. The images visible through the logo are real and immediately make clear the crudity of the scenarios where Doctors Without Borders has always been involved, sensitizing people to donate and go further together with the association.

Outdoor

Each image is accompanied by a caption that recalls the specific Doctors Without Borders intervention. The images visible through the logo are real and immediately make clear the crudity of the scenarios where Doctors Without Borders has always been involved, sensitizing people to donate and go further together with the association.

MSF Mockup giornale
MSF Maxiaffissione2
MSF Digital
MSF Maxiaffisione1

CREDITS

Agency
SuperHumans

Executive Creative Director
Luca Albanese e Francesco Taddeucci

Creative Director
Pierluigi Riccio e Alice Scornajenghi

Copywriter
Ginevra Giovenali
Chiara Modenese

Art Director
Federico Angelieri
Isabella Perino

Account
Giulia Aloè
Chiara Chirico Pisacane