Digital shots campaign to launch Ferragamo's new Signorina Libera EDP
Signorina
Ferragamo
Digital shots campaign to launch Ferragamo's new Signorina Libera EDP
Signorina
Ferragamo
Digital shots campaign to launch Ferragamo's new Signorina Libera EDP
concept
Boundaries don’t belong to Signorina Libera's imaginary.
All is light, as sweet dreams. Everything is bright, like a ray of sun.
Signorina Libera is a state of mind. An inner never ending summer. A lighthearted dance of the soul.
The idea is to represent the dreamy inner world of Signorina Libera using colors, lights, and texture illusions.
The warm light of a sun ray crosses the fragrance’s pack and the camera follows it. We’re now inside the Signorina imaginary: flowers slowly dance in the air, then the reflections of a kaleidoscope hit us. Finally, we see
the fragrance pack through a crystal lens.
Published Work, 2022
Art Direction
concept
cREDITS
concept
cREDITS
Boundaries don’t belong to Signorina Libera's imaginary.
All is light, as sweet dreams. Everything is bright, like a ray of sun.
Signorina Libera is a state of mind. An inner never ending summer. A lighthearted dance of the soul.
The idea is to represent the dreamy inner world of Signorina Libera using colors, lights, and texture illusions.
The warm light of a sun ray crosses the fragrance’s pack and the camera follows it. We’re now inside the Signorina imaginary: flowers slowly dance in the air, then the reflections of a kaleidoscope hit us. Finally, we see
the fragrance pack through a crystal lens.
Agency
SuperHumans
Creative director
Pierluigi Riccio
Copywriter
Sara Moccia
Client Director
Rosa Gambino
Account
Nicole Luce
Photographer
Marco Gazza
Prop Stylist
Vanessa Giudici
DOP
Marco di Pasquale
Boundaries don’t belong to Signorina Libera's imaginary.
All is light, as sweet dreams. Everything is bright, like a ray of sun.
Signorina Libera is a state of mind. An inner never ending summer. A lighthearted dance of the soul.
The idea is to represent the dreamy inner world of Signorina Libera using colors, lights, and texture illusions.
The warm light of a sun ray crosses the fragrance’s pack and the camera follows it. We’re now inside the Signorina imaginary: flowers slowly dance in the air, then the reflections of a kaleidoscope hit us. Finally, we see
the fragrance pack through a crystal lens.