Signorina
Ferragamo

Digital shots campaign to launch Ferragamo's new Signorina Libera EDP

Signorina
Ferragamo

Digital shots campaign to launch Ferragamo's new Signorina Libera EDP

Signorina
Ferragamo

Digital shots campaign to launch Ferragamo's new Signorina Libera EDP

concept

Boundaries don’t belong to Signorina Libera's imaginary. All is light, as sweet dreams. Everything is bright, like a ray of sun. Signorina Libera is a state of mind. An inner never ending summer.
A lighthearted dance of the soul. The idea is to represent the dreamy inner world of Signorina Libera using colors, lights, and texture illusions.

The warm light of a sun ray crosses the fragrance’s pack and the camera follows it.
We’re now inside the Signorina imaginary:
flowers slowly dance in the air, then the reflections of a kaleidoscope hit us. Finally, we see the fragrance pack through a crystal lens.

Published Work, 2022
Art Direction

concept

cREDITS

concept

cREDITS

Boundaries don’t belong to Signorina Libera's imaginary.
All is light, as sweet dreams. Everything is bright, like a ray of sun. Signorina Libera is a state of mind. An inner never ending summer.
A lighthearted dance of the soul. The idea is to represent the dreamy inner world of Signorina Libera using colors, lights, and texture illusions.

The warm light of a sun ray crosses the fragrance’s pack and the camera follows it.
We’re now inside the Signorina imaginary:
flowers slowly dance in the air, then the reflections of a kaleidoscope hit us. Finally, we see the fragrance pack through a crystal lens.

Agency
SuperHumans

Creative director
Pierluigi Riccio

Copywriter
Sara Moccia

Client Director
Rosa Gambino

Account
Nicole Luce

Photographer
Marco Gazza

Prop Stylist
Vanessa Giudici

DOP
Marco di Pasquale

Boundaries don’t belong to Signorina Libera's imaginary. All is light, as sweet dreams. Everything is bright, like a ray of sun. Signorina Libera is a state of mind. An inner never ending summer.
A lighthearted dance of the soul. The idea is to represent the dreamy inner world of Signorina Libera using colors, lights, and texture illusions.

The warm light of a sun ray crosses the fragrance’s pack and the camera follows it.
We’re now inside the Signorina imaginary:
flowers slowly dance in the air, then the reflections of a kaleidoscope hit us. Finally, we see the fragrance pack through a crystal lens.

Agency
SuperHumans

Creative director
Pierluigi Riccio

Copywriter
Sara Moccia

Client Director
Rosa Gambino

Account
Nicole Luce

Photographer
Marco Gazza

Prop Stylist
Vanessa Giudici

DOP
Marco di Pasquale

Published Work, 2022
Art Direction

Published Work, 2022
Art Direction

Signorina Main e Groupage min
Signorina Main (minimal) min
Signorina Mothers Day min
Signorina Saint Valentines (minimal) min
Signorina St Valentines min

CREDITS

Agency
SuperHumans

Creative director
Pierluigi Riccio

Copywriter
Sara Moccia

Client Director
Rosa Gambino

Account
Nicole Luce

Photographer
Marco Gazza

Prop Stylist
Vanessa Giudici

DOP
Marco di Pasquale